Learn how to pitch a journalistic article

Go From Passion to Published Story

Turn your ideas into publishable non-fiction. In this mini-course, you’ll learn how to develop a story from your own interests and write and pitch a feature article. Includes a workbook and pitch templates.

Comprehensive Workbook

Learn how to identify a great story, narrow your focus and show an editor your value so you can get published

Learn the Basics of Journalism

Gain a practical understanding of the basics of journalism, so you can write compelling articles

Break Through Writer's Block

Discover real world tips for getting started and frameworks for captivating your audience from the first paragraph

About the course

Discover your potential as a writer and turn your unique interests and experiences into articles that editors want to buy. This mini-course is designed to help aspiring article writers get started with the basics of journalism... even without a degree.

Put learning into action to develop your newsworthy story idea using news values, the Five W's, lead strategies and more.

Beyond crafting your story, this course provides practical strategies for researching your market and pitching like a pro. Find the right market for your article and use the included templates to write a winning pitch.

Overcome imposter syndrome and learn why lack of publishing experience shouldn't hold you back. Gain the confidence to sell your ideas, build a strong portfolio, and pursue freelance writing opportunities with a professional edge.

Course Lessons

What's inside?

Get practical real world tips to develop your personal interests into a story you can sell. Use the Workbook to outline your story and craft a winning pitch.

Discover your topic

Find a newsworthy article idea by examining your own hobbies and interests

From topic to story

Learn and apply the basics of journalism to refine your story idea

Write your lead

Craft a first paragraph that will grab the attention of readers and editors

Send a Winning Pitch

Use a proven template to pitch your article idea with confidence

Pitch template

Take the guesswork out of pitching and use a proven template

Story examples

Get clear on what editors are looking with illustrative examples

Fillable workbook

Watch the videos and then apply your knowledge by completing the exercises

Results-Oriented

Step-by-step instruction to take you from interest to article

ABOUT ME

Hi, I'm Shella!

My passion is coaching writers on how to become a journalist without a degree (or with a degree in something). As an editor, I worked with amateur writers who turned their existing skills into solid news articles and features. I became convinced that you don't need a journalism degree to get started.

Join me to learn how to become a published non-fiction article writer.

FAQ

Got questions?

Is this course suitable for complete beginners?

Yes, it starts with the basics and guides you step by step, even if you’ve never written an article before.

How long will it take to finish the course?

This short mini-course is designed for fast action. You could pitch your first article to an editor within a few days.

Does the workbook just repeat the course material?

No, the workbook includes templates, exercises, and checklists that complement the lessons and make implementation easier.

What if I don’t have story ideas yet?

The course walks you through how to generate angles from your interests, community, and current events.

How is the content delivered?

Through written lessons, examples, and a workbook with fill-in-the-blank templates and exercises.

What if I’m not satisfied with the course after purchasing?

Because this is a digital product and all materials are delivered immediately upon purchase, I’m not able to offer refunds. That said, I want you to feel supported in your learning journey. If you have concerns or feel the course isn’t meeting your needs, please reach out to me by email.

How long will I have access to the course content?

You’ll have indefinite access to the course for as long as it remains live. That means you can return to the lessons and rewatch the videos anytime you’d like, whether you want a quick refresher or a full review.

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