Build unstoppable SEO
Build a Presence AI Can’t Replace
Join the expert membership to grow your brand with future-focused strategies. Make your content work harder, so that you can grow your reach and impact.
Visibility System
Stop guessing and start making an impact with clear aligned actions
Recognition PR
Recognition compounds faster than traditional SEO
Personalized Guidance
Ongoing training and support to reach your goals faster
About the Program
The Page One Expert Club is your hub for building powerful visibility using personalized SEO and digital PR strategies.
Start with the core program, the Visibility Foundation. This transformational program walks you through the steps of building your system, so that growing your search-friendly brand becomes purposeful and rewarding.
You'll start with the messaging that sets you apart as a signature brand with expert credibility that shows up in search, not just on your website, but also on high-ranking authority domains. Own the results for both you and your guiding concepts.
You'll develop systems to stay visible organically without burning out and be part of a community of like-minded experts, creators and entrepreneurs. Join monthly calls to stay motivated to keep building your ubiquitous brand.
Your complete visibility training and support hub
What's inside?
Learn why SEO and digital PR is the best strategy for expert, authority-driven experts and creators and develop a strategy that scales
Fundamentals
The core curriculum which walks you step-by-step through becoming a search-friendly brand
Guided Workbook
A strategy guide to be completed alongside the core curriculum to create clarity and action
Coaching Calls
Live and recorded calls where you can get your questions answered and personalize your plan
Training Library
Need-to-know trainings on the latest strategies, tactics and what's working now
Community
Connect with other mission-driven entrepreneurs and creators to stay motivated and get feedback
Resources
Trackers, planners and spreadsheets to stay organized so that you can make a greater impact
Structured System
A visibility system that prioritizes high-impact assets and recognition signals over content churn
Visibility and Impact
Ongoing access to guidance, tools, and updates designed to support long-term recognition
ABOUT ME
Hi, I'm Shella!
As the owner of the content marketing Words Plus Design, I help entrepreneurs and creators create expert-level content and visibility strategies that generate genuine authority in the search engines. Using my background in marketing, PR and journalism, I identify the stories and messaging that cut through the noise and make you stand out online.
Where our clients have been featured
FAQ
Questions and Answers
This membership is designed for coaches, consultants, speakers, service providers, niche product sellers, authors, etc. who want to stand out as credible experts in their field. If you have a mission-driven message, a story worth sharing, or a background that sets you apart, this program will help you create a search-friendly presence that showcases your expertise, amplifies your voice, and ensures your audience knows exactly where to find you.
The core transformational program can be completed in five weeks, but this is more than just a course. You’ll receive ongoing training, new resources each month, and regular coaching calls to help you refine your strategy, amplify your reach, and build lasting visibility. While you can complete the five-week curriculum at your own pace, the program is designed to support you continuously as you implement, iterate, and grow your presence over time.
Yes! You don’t need any prior SEO or PR experience to benefit from this program. It’s also ideal if you’re just starting your entrepreneurial journey or career as a creator, because we’ll guide you through creating and refining your messaging so you can build a clear, compelling, and recognizable presence from the ground up.
And if you’ve already started marketing your business, this program can build on what you’re already doing. SEO and PR integrate seamlessly with social media, paid ads, podcasts, video, and other content strategies, so you can amplify your results without reinventing the wheel.
The program is delivered online, giving you evergreen access to all course materials, workbooks, and the training library so you can go at your own pace. Twice a month, we host live coaching calls on Zoom, and recordings are always sent if you can’t attend. You’ll also have access to a private member-only community chat where you can connect, ask questions, and share insights with other members.
You can expect to see improved website traffic over time, but more importantly, traffic that’s closer to the buying stage. As your content and stories begin to appear in relevant publications and search results, you’ll start to be recognized as a credible voice in your industry, often leading to more inbound inquiries, interviews, and opportunities.
Many members also see stronger control over their branded search results, with high-ranking media mentions appearing when people search for their name or business. This visibility often reduces the need for constant marketing busywork and, over time, can allow you to rely less on paid advertising as organic visibility grows.
Some members see early wins through high-profile mentions that drive new traffic fairly quickly, while broader SEO and authority signals typically take up to 90 days to compound. The focus of the program is on building momentum that lasts, so your visibility continues to work for you long after each piece of content is published.
The program is designed to fit around your existing work, not replace it. During the five-week core experience, you can move through the lessons at your own pace and apply what’s most relevant to your business right now. Some members will prefer to focus deeply for a few hours each week, while others spread the work out more gradually.
Ongoing support is optional and flexible. Coaching calls are available twice monthly, with recordings provided, and the community is there if and when you want feedback, ideas, or momentum. After the core program, most members will spend less time learning and more time creating and sharing high-impact content that continues to work for them over time.
In short: you decide how involved you want to be. The more consistently you apply the strategy, the more momentum you’ll build, but the program adapts to your schedule and capacity.
Because this is not just an SEO course. It’s a complete visibility system. I don’t teach shortcuts, templates, or strategies designed to game algorithms. Instead, I draw on principles from SEO, thought leadership, PR, and journalism to help you attract the right kind of attention: people who understand your value, trust your expertise, and are already aligned with what you offer.
In today’s AI-driven, post-HCU, E-E-A-T-focused environment, many of the old SEO tactics simply don’t work anymore. Visibility now depends on credibility, originality, and clear point of view. My background in content and editorial strategy means I can help you show up as a creator and expert with authority, relevance, and leadership in your space.
The result is recognition, trust, and sustainable visibility that compounds over time and supports your business long-term.
There’s no long-term commitment. You're free to cancel your membership at any time. Because this is a digital program with immediate access to all resources, we’re not able to offer refunds. Once you cancel, you’ll continue to have access to all materials until the end of your current payment period. To cancel, simply log in, go to your account settings, and select “Cancel Membership.
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