Overcompensating with overly promotional language drives audiences away rather than pulling them in.

You might think this is the only way to get ROI from your marketing efforts, but in reality, you're missing out on the power of positioning yourself as a thought leader.

You've probably experienced it firsthand—how overhyped sales tactics turn you off. When the inbound sales don't come, it's tempting to turn to costly ad campaigns or invest endless hours into social media, hoping for results.

But that's like pouring water into a bucket full of holes—no matter how much time or money you throw at it, it slips right through.

A key problem with most marketing strategies is that they don’t stick. You’re caught in a cycle of posting fresh content every day or pouring more money into ads, only to see campaigns fizzle out.

The truth is, visibility isn’t your real problem—you need to solve the authority problem.

After 13 years of helping clients turn their visibility into long-term authority, I’ve found one strategy that delivers results immediately and keeps working for years. This strategy removes the constant need to create new content and reduces, or even eliminates, the need for an ad budget.

Even if you don’t post on social or run ads, this approach works. It’s time to move out of the marketing business and into the business of thought leadership—where you stop chasing attention and start commanding it.

Your business, online program, or creative product needs your leadership and vision to shine. In fact, you deserve to be recognized as the expert in your field!

But right now, you might feel like you're doing everything right—posting on social, creating valuable content, investing in ads—and yet, you're still not breaking through the noise. I understand how frustrating that can be.

Once you learn how to share your mission, vision, and deeper 'why' with the world, you'll rise above all the noise—including free content, low-ticket offers, and competitive products.

When you know what the media is looking for and how to deliver your story, you’ll become the go-to voice in your industry.

If you've made it this far, you probably already know that a media relations strategy can work for you. But how do you start? What do you say? What happens when a reporter asks you a question out of the blue and you stumble over your message feeling like a deer caught in the headlights.

You don’t need to be a PR expert. It’s about knowing what to say, when to say it, and how to keep the conversation going.

"How am I going to keep the media interested in what I have to say?"

"Why would the media care about my opinions or my business... or my book... or my online program?"

Look, the media needs experts and storytellers like you as much as you need them. They need stories and sources and people who want to talk to them. I'm not saying that every pitch will hit it out of the park, but once you're on their radar, they'll start contacting you when they need a great quote.

Here’s a little-known fact: Journalists are always on the lookout for fresh, reliable sources—often, they’ll be more excited to hear from you than you think.

Guess what...?

And... There's a simple formula you can use again and again. It's just 8 essential steps that will transform you from overworked marketer working on your visibility instead of your mission... to recognized expert and industry leader.

Each of these 8 steps works together to create a seamless media strategy. Instead of juggling everything at once, you'll focus on one strategic step at a time to move from unknown to expert authority. You'll build a strong foundation one brick at a time.

If you are missing one of these steps, you could be hearing a resounding "No" from potential media partners or, even worse... complete silence.

Instead, step out from behind the curtain with confidence with a proven plan to generate traffic and sales through your as-seen-everywhere media brand.

One strategic action at a time.

There is a method that ensures your success in the media world. Plus, there's an order you should follow. You don't want to send a ton of traffic if you aren't prepared to convert that traffic to sales. You don't want a must-read press release languishing because you didn't master the pitch.

No more stress or second-guessing. With this simple 8-step formula, you'll move from invisible to in-demand in the media world.

Imagine having a complete guide to getting thousands of excited media consumers into your world by sharing your leadership and expertise.

❌ No more skepticism from potential clients who have "never heard of you"!

❌ No more having to discount your products or services because you're seen as "the little guy"!

❌ No more relying on time-consuming social media or expensive ads!

❌ No more wondering what to say to have an impact!

Even if you’ve never pitched to the media before, this method will guide you with clarity and ease, ensuring you're ready for any opportunity that comes your way.

...You have a plug-and-play strategy for attracting visibility and inbound sales.

....In just five hours a week, you could put this strategy into place and watch it build your expert status for years to come.

...Plus, as you are implementing your strategy, you will see results.

In the first week of the program, we are going to commit to getting featured with an instant pitch... and your visibility will just snowball from there.

The great thing about publicity is that it grows your brand even when you're taking a break. No other strategy can do this for you. Think about it:

💔 When you take a break from social media, your audience forgets about you.

⛔ When you pause your blogging efforts, your traffic nosedives.

📴 When you turn off the ads, you turn off the buyers.

📬 When you forget to email your list, you fall of the radar. Wait too long to restart and you get spam complaints.

When you get a high profile media mention it stays online for years continually positioning you as an industry leader and sending SEO traffic to your website:

🌄 When you're on vacation

👨‍👩‍👧 When you're caring for your family members

➡ When you're just busy writing your next book or developing the next big thing

Wouldn't it be nice to have a strategy that supports your life and business rather than making constant demands on your time and energy?

You don't have to imagine because that strategy is here...

The Media Breakthrough Method is for you even if you aren't 100% clear on your offer.

If you aren't clear on your offer it often means:

✅ You haven't figured out why people need it

✅ You aren't sure what makes you stand apart

You may even be wondering...

✅ What do I stand for?

Early on, we are going to work on your message, so that you can get clear on who you are and what your unique gift is.

You will be able to start strong by putting your unique message out to the people who need to hear it.

You will already have an audience of people who know, like and trust you when you are ready to launch your first product or service. Moreover, you will have media partners who are waiting to see what you do next!

You will be launching so far ahead of the pack that by the time your competitors are just getting off the starting line, you'll already be rounding the final corner, with momentum and visibility pushing you toward the finish.

If you haven't launched by the time you finish the course, you still have access to the recorded modules, your private interview session and all of the workbooks, templates, guides and trackers. You can continue to apply these principles in your current buisiness or any future business or creator project you launch.

Plus, if you decide to pivot your business or just add to it, you can come back and relearn.

Working one-on-one with a PR agency would cost from $2,000 a month and up.

That means even for a short-term campaign, you're looking at spending several thousand dollars before seeing results. For a fraction of this cost, your course gives you the tools to do it yourself and see lasting benefits.

A good copywriter will charge around $200 to $500 for just one press release. While they might write something compelling, you’ll still need to manage the distribution and ongoing PR yourself. If their messaging didn't land right, you're back at square one.

Press release distribution services charge anywhere from $350 to $800+ just to send out one press release. This doesn’t guarantee any media interest or long-term relationships with journalists. You’ll need to pay for each release separately. With the Media Breakthrough Method, you’ll learn to build these relationships on your own and get featured in media repeatedly, without paying for distribution every time.

At the regular investment of $997, the Media Breakthrough Method will allow you save thousands over DFY methods that put you in the passenger seat instead of showing you how to take charge of your unique message.

But here's the best part...